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Welcome to my AS foundation portfolio blog. Here you will find research and planning, construction evidence and evaluation for my coursework project.

Thursday, 26 January 2012

Research into institutions that distribute similar products

date accessed it 25/1/2012
date accessed it 25/1/2012
These are a few magazines Bauer Media own and some other media interests such as radio stations:
FHM (magazines)
Garden News (magazines)
Grazia (magazines)
Heat (magazines)
Kerrang! (magazines)
Kerrang! Radio (radio) West Midlands
KISS (radio) UK
MOJO (magazines)
More (magazines)
Q (magazines)
Q Radio (radio) UK
Take a Break (magazines)
TFM Radio (radio) Teesside, County Durham, North Yorkshire
That's Life (magazines)
Trout & Salmon (magazines)
Zoo (magazines)

Bauer media have a range of different magazines and other media interests such as TMF radio. Their music magazines MOJO, Kerrang and Q all attract a different audience. Kerrang has a more niche market with rock bands, MOJO is a music magazine that tends to attract an older audience through the use of bands and other artists that would have been the popular genres of their time. Q music magazine tends to feature more mainstream artists and again attracting a different audience, because of these different genres of music that each magazines attracts, Bauer media have a wider capacity of readers through their different magazine audiences and maximise their profits because they are attracting a wider amount of people through different contents from different magazines.If Bauer media where to invest into my magazine they would have to know how they could profit out of it. My magazine will be targeted at a young modern audience and will include a genre of mostly indie artists, I feel this would be beneficial for Bauer media as they do not own an indie magazine, the closest to indie is their magazine Kerrang which deals mostly with rock. Therefore I think their is a gap in their media company which can fit my music magazine.

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